Category Archives: E-Commerce

E-Commerce

Turbo is Only as Fast as You Make it

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Selling a bulk of inventory on eBay takes a lot of time. Having to upload items one by one would take ages, and writing descriptions would take even longer. Thats why eBay offers turbo lister: a listing manager that allows you to list large quantities of inventory on eBay quickly and efficiently. You can organize your items, create templates, and save tons of time. Turbo lister is a great feature on eBay, but you (as the ecommerce businessperson) still have to do all the work.

Sure, you can read the 243 page user guide for turbo lister and start listing items in bulk. But with Infigra Ecommerce, well do all the listing for you. If you arent computer savvy, turbo lister can be difficult to master. Some features are simple, others are more complicated. If youre more of a business person and less of a computer whiz, Infigra can take care of all your listings without you having to lift a finger. Infigra Ecommerce is dedicated to serving your ecommerce needs. We target online marketing channels, like eBay, and make sure your products are the ones that customers are attracted to.

With the Infigra Ecommerce server, we create multiple titles for your products to increase the “searchability” of your items. We also create temples to market your products with professional looking graphics and high quality colors. Making templates on eBay costs money; finding high quality graphics and fonts for your products can be costly, and it also takes some knowledge about computers. With Infigra, you dont have to worry about graphics or titles for your products. We create unique templates for your products as part of our ecommerce site services. Have confidence that well market your products in the best way possible.

Infigra not only helps ecommerce business owners list large numbers of items on eBay, but we also post listings on other sites to increase your sales opportunities. We post on Amazon, Newegg, Google, Buy.com, and many others. We also create our own ecommerce sites to specifically promote your ecommerce products. Listings for your inventory will appear on a variety of online marketing channels with professionally designed templates and high quality photos. While turbo lister requires work from the ecommerce business owner, Infigra will take care of listings while you can focus on running your business.

Getting an ecommerce business started can be a daunting task. Dont hesitate to contact Infigra for help with online marketing channel listings and other ecommerce needs.

E-Commerce

Tips for excellent e-commerce website design

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The ultimate goal of an e-commerce website is to lead customers to buy products from your site. If you are looking for an edge over your competitors, then it is time to get serious with e-commerce website design. By putting in effort in designing your website, not only will you increase your sales and customer satisfaction, you will also gain valuable information about your products and customer preferences.

Here are a few tips for e-commerce website design: Effective e-commerce website design will help the customer find, purchase and pay for a product easily. The gold standards for any e-commerce website design are simple navigation, search engine facilities and online payment schemes. A website should not be complicated to go through – products and services should be neatly formatted and accompanied with suitable pictures, information and prices. Customers should be able to find products easily incorporating a search engine makes it easier to find a desired product. By incorporating advanced filters, the visitor will be able to filter products by various attributes, thereby narrowing options and finding precisely what they are looking for. Customers should be able to purchase and pay for their products using a shopping cart functions and online payment processor. All charges should be included in the initial prices and this process should be secure.

Other features that will improve an e-commerce website design are:
Multicurrency and language support – going online, means that you are going global, which means that you are dealing with customers from all over the world. By incorporating multi languages and currency options, you will be expanding your market base and getting more sales.
Help and support options to answer queries about your products quickly and efficiently.
Frequent promotions of products – discounts, free delivery, and special offers will all help increase sales. These can be easily set up online on your e-commerce website.
Additional marketing avenues integrating your website with other websites such as Google will expand your marketing. E-commerce website design not only helps you increase sales directly; you can find a mass of information via your website. There are features so you are able to keep track of stock easily – with full stock control features and low stock level alerts. In addition to replacing necessary stock, you can keep track of how many and which products are being sold, which in turn will give you insight on your customers preferences, popular products and online buying habits.

E-Commerce

Really Important Tips for Your Ecommerce Store to Succeed in 2009 and Beyond

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The Ecommerce world is one of the most lucrative industries to be involved in and lot of people endeavor into starting up their own online store or business. Ecommerce website owners often ask “what does it take for a web site to succeed?” There are many factors but here is a list of 10 most important areas to concentrate on.

1. Clear Storefront Layout and Navigation – Design cannot be overlooked. A user should instantly feel like he or she knows what to do and what is being asked of him or her to get to a preferred destination. An ecommerce web site should home page almost always must include a search bar, a navigation bar with browse by category, special offers via a colorful rotation banner such as deal of the day, merchandising boxes that work together to offer popular items, security and confidence building purchase icons such as contact phone numbers with customer service links, SSL and secure experience icons, shipping and credit card/payment option logos, and a clearance or discount section.

2. Significant, Useable, Filterable, and Actionable Product Information – First, provide an easy to filter navigation and the option to compare items. This puts a user in charge of his or her own shopping destiny and encourages buying by increasing participation in the selection process. A good amount of content in each section and about each product allows users to learn more about your categories, products, your company, and the experience one can expect, building the consumer confidence needed to make a purchase and be happy about his or her decision.

3. Product Photos – Product photos are a big deal! Many users need to see, in good detail, the quality of the product he or she will receive. Include zoom tools so users can see the detail, even if you think this is not important. If your product warrants multiple angles or light shots, show them. Your users will reward you with a confident purchase, one less likeley to be returned. Best practice would be to find the best competitor out there and make sure your site has better or “as good” pictures as that site.

4. Calls to Action – Invest in features that will help customers interact with your site and understand your products better. Investment ideas are to go with some leading trends such as expandable interactive images, flash, interactive tours, videos, live chat with customer service, professional looking slideshows that show high level technical prowess, and the list goes on. The idea here is to provide a user an experience eh or she cannot find elsewhere.

5. In Your Face Product Promotion – When you go to a store are all products set up the same? Most likeley, no. A store’s objective is to push viewers to see many items in a way that is fashionable and exiting to the customer. Many stores forget that cross selling suggestions, product reviews, featured products sections, clearance areas, coupons, and any interactive presentation is seen. Push viewers to more interaction, and to buy today! Additionally, merchants that now provide advanced, exceedingly fast shopping experience tools such as AJAX can now gain a competitive advantage via site speed increase, earning customer loyalty and additional revenues.

E-Commerce

Dropship Resources, 25 Ecommerce Terms All Resellers Should Know

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Why is it so Important to be a Knowledgable Reseller? **

More than anything else, a reseller needs to remain knowledgeable about the industry he/she is working in. The reason for this is that the more knowledgeable the reseller possesses, the more organized, adaptable, flexible, and successful the reseller will be. And, of course, this will boost the success potential of the business enormously.

** The 25 Most Important Ecommerce Terms **

Product Feed: A file maintaining all the requisite information about a product list associated with an ecommerce site.

Such feeds provide product information to search engines which aid in reseller inexpensively finding customers.

Data Feed: This is a process in which user can receive updated from a data source.

For resellers, the ability to stay in the loop with their affiliate service and to keep their customers informed becomes possible.

XML: XML stands for Extensible Markup Language and it is means of encoding documents electronically.

Resellers will employ it to exchange data over the internet in a safe and secure manner.

RMA: RMA stands for Return Material Authorization which is the process of returning goods or services for replacement or repair.

Resellers need a RMA system in place so they are not forced to accept losses on defective products.

Import Duties: These are taxes the recipient of a package from a foreign company will need to pay on the receipt of certain items.

Dropshippers need to know how much customers will pay on import duties so they can adjust their pricing and shipping accordingly.

This can help the company still remains cost effective for customers.

VAT: VAT stands for Value Added Tax and it is a fee charged on all levels of consumption and sale. Mostly used in Europe, a VAT tax can add upwards of 20% to the cost of an order.

Billing Address: This is the address associated with the credit card used in the purchase.

Proving a billing address to the reseller allows the reseller to charge the credit card. It also aids in preventing the use of stolen credit card.

Shipping Address: This is the specific address the customer would like the order shipped to. It may or may not be the same address as the billing address.

Ecommerce Portal: This is an online hub where sellers, suppliers, and consumers can interact.

For the reseller, such a portal can greatly expand social media marketing potential.

Merchant: A merchant is someone that sells a product directly to a customer.

Merchants should not be confused with suppliers which are, in essence, wholesalers that provide products for merchants or retailers to sell.

CMS: A Content Management System allows for the proper maintenance and management of workflow.

Dropshippers will find it enormously helpful to maintain organization.

E-Commerce

How to Get Visitors to Read Your Article and Increase Your Web Site Traffic

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Article writing should be a major part of your internet marketing strategy. In most cases, depending on the content, articles can greatly increase traffic to your web site. But there is a problem.

The internet was built for those of us who love to surf through the information rather than read volumes at a time. Since many people do prefer scanning, there is a pretty good chance your entire article will not be read. Visitors usually look for sentences or paragraphs that capture their attention, and then return to the search engines to continue surfing. If they happen to come across a poor or mediocre article, they will leave even sooner. You can bank on that.

So what does it take to get your visitors to read more than a few sentences and view your article as a quality resource? The answer is to provide a well written article with plenty of useful content. You can get more web site traffic by using the following tips.

1. Use Sub-headings

A good sub-heading can peak the curiosity of your visitors and get them to read more of your article. Do not try to be too cute. The sub-heading should be relative to your subject without overwhelming the content of article. The whole purpose of a sub heading is to lead the visitor to the next section of your article. Integrate your subheadings without allowing them to be distractions.

2. Use Bullets and/or Numbers

For whatever reason, people like lists. Most of us will take reading articles with bullets and numbers over those with long drawn out paragraphs. With so much information available today, attention spans are not what they used to be. People get bored very easily, so you must capture their attention fast and hold it. Formatting with bullets or numbers allow you to keep the pace and momentum of your article moving forward. Think in terms of the soundbytes you see on television; descriptive and catchy but very brief. Apply that to your article writing.

3. The Hook

Each paragraph of your article must hand off to the next one. Develop a main point for each paragraph without giving too much information away concerning the rest of the article. Think of each paragraph as steps that get your visitors to take action. The action in this case is you want them to continue reading your article and click on your web site link in the resource box. Give your readers just enough in each paragraph to get them to the end of your article.

4. Your Credibility

This by itself can determine your site traffic. If you are just starting out, the best credibility is to provide good content. The product or service you offer might be great but let us face facts: among millions of websites, people do not know you. Earning credibility does not happen overnight. It is going to require a steady flow of unique content before you stand out from the crowd so get started writing now.

Whether immediate or long term the point is get readers to go beyond just scanning your article. Utilize these tips while staying focused on providing informative content and watch your web traffic steadily increase.

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