Ecommerce Threats & Solutions

eCommerce has forever revolutionized the way business is done. Retail has now a long way from the days of physical transactions that were time consuming and prone to errors.

However, eCommerce has unavoidably invited its share of trouble makers. As much as eCommerce simplifies transactions, it is occasionally plagued by serious concerns that jeopardize its security as a medium of exchanging money and information.

Major threats to present day eCommerce include

Breach of Security :

Money Thefts

eCommerce services are about transactions, and transactions are very largely driven by money. This attracts hackers, crackers and everyone with the knowledge of exploiting loopholes in a system. Once a kink in the armor is discovered, they feed the system(and users) with numerous bits of dubious information to extract confidential data(phishing). This is particularly dangerous as the data extracted may be that of credit card numbers, security passwords, transaction details etc.

Also, Payment gateways are vulnerable to interception by unethical users. Cleverly crafted strategies can sift a part or the entire amount being transferred from the user to the online vendor.

Identity thefts

Hackers often gain access to sensitive information like user accounts, user details, addresses, confidential personal information etc. It is a significant threat in view of the privileges one can avail with a false identity.

For instance, one can effortlessly login to an online shopping mart under a stolen identity and make purchases worth thousands of dollars. He/she can then have the order delivered to an address other than the one listed on the records. One can easily see how those orders could be received by the impostor without arousing suspicion. While the fraudsters gains, the original account holder continues to pay the price until the offender is nabbed.

Threats to the system

Viruses, worms, Trojans are very deceptive methods of stealing information. Unless a sound virus-protection strategy is used by the eCommere Solutions firm, these malicious agents can compromise the credibility of all eCommerce web solution services. Often planted by individuals for reasons known best to them alone, viruses breed within the systems and multiply at astonishing speeds. Unchecked, they can potentially cripple the entire system.

Solutions

There is but one solution to all issues that at times dent the security of eCommerce services. Strict vigil on malicious intruders.

Easier said than done? So is every preventive measure. However, with online transactions, progress in security has been overwhelming.

Authentication

Most notable are the advances in identification and elimination of non-genuine users. Ecommerce service designers now use multi-level identification protocols like security questions, encrypted passwords(Encryption), biometrics and others to confirm the identity of their customers. These steps have found wide favor all around due to their effectiveness in weeding out unwelcome access.

Counterfeit Mobile Accessories Increasing in Number

Jakarta, Indonesia The government of Indonesia has admitted to have loopholes in its security. The demographic location of the country makes it hard for the authority to seal and guard more than 17,000 islands from fraudsters who are illegally transporting fake products in and out of the country. Counterfeit medicines, illegal drugs and gadgets have the highest number of fakes. The latter of which have been too dominant and mainstream that it can be found in the streets of the suburbs of the capital, lined side by side on the pavement, with policemen seemingly oblivious of the haggle of the vendors and passersby. It has already been an accepted fact in the country to have those kinds of products scattered around and the authorities neither tolerate nor discourage the people anymore.

Warnings continue to be carried on, though, by international organizations. Along with legitimate manufacturing companies, raids are being operated and thousands of fraudsters have been caught red handed.

The Peterson Group, a Taiwan-based company which distribute mobile phone accessories and laptop accessories across Asia noted that the international commerce sector has tightened their licensing programs and inspection process to carry out more operations and jail few more thousands fraudsters.

In Singapore, two men were arrested last August 21 for their suspected involvement in the wholesale distribution of counterfeit mobile phone accessories. The Criminal Investigation Department (CID) has arrested men aged 24 and 53 who refused to give their names in the media. In total, about 76,200 pieces of trademark-infringing accessories such as phone casings, batteries, power banks, screen protectors, headphones, Bluetooth receivers, speakers and power adapters – with an estimated street value of about S$941,000 – were seized.

The authorities are considering taking serious views on intellectual property rights for the infringement and will not hesitate in punishing the two if found guilty. The problem though is that both of them do not want to divulge the other members of their party who deal with them in selling counterfeited accessories. Investigations are still ongoing.

A key way of ensuring safety and quality is to only buy mobile phone accessories from a registered manufacturer and trusted retailer and having confidence that those accessories are genuine and have been tested to ensure they are safe for users, which includes testing to ensure they meet national and international standards.

Consumers are advised to be more cautious of buying these products as it can be harmful and dangerous after few times of usage.

Questions to Ask Yourself When Setting Up Ecommerce

For years now e-commerce has been continuously evolving and transforming the shopping experience. It isnt to say that brick and mortar stores are necessarily on the decline, but rather innovative bells and whistles have been added to the industry. If you had mentioned the term e-commerce to anyone a few years ago, the majority would have answered with, “Oh its like Ebay and Amazon” or “Its online shopping.” The fact of the matter is that trying to compare it to anything else is only going to be relevant for that particular time period.

With the release of every new technology, a new way to attract and retain customers is simultaneously born. Try explaining to someone before the introduction of smart phones and tablets, that one day they will be able to buy products not only from the comfort of their own PC at home, but also in public transport, while waiting for an appointment at the doctors office, or even on a treadmill at the gym. And with the recent introduction of wearable technology such as Google Glass among others, the e-commerce experience and shopper behavior is only going to further evolve.

When e-commerce first began to take off, typically the shopper would order a product online and wait four to six weeks for it to arrive. Today that model has been reversed. Individuals preview a number of different products on a number of different devices, reserving or buying online but picking the product up in person. It is killing two birds with one stone so to say. The shopper looks at merchandise when its convenient for them without having to take time out from their schedule to visit a store, not to mention eliminating the shipping and handling process completely.

Questions, Questions, Questions

If you are a retailer who is reading this, naturally you are concerned, quite discombobulated, and have many questions in respect to how you will keep up with the never ending cycle of technological advancements and fluctuating shopper behavior:

Am I effectively engaging my target audience and how much should I invest in it?
Am I getting the most use out of my customer databases?
How can I predict customers behavior?
How can I offer customers the products they want but werent aware of the fact until they were shown to them?
What can I do to improve my online business visibility?
How user friendly is my on-line platform?
How can I increase the number of visitors to my site and keep them there for longer than 10 seconds?

Who holds the key?

The best ally a retailer of any product can have against volatility in todays market is a reliable technology partner who is constantly informed about the changing market trends and is always able to offer the right solutions at the right time, before it is too late! There is a reason for the saying, “Knowledge is power.”

Ecommerce and client orientation.

How to combine two terms?

The rapidly transforming industry makes a retailer confront the issue of how to stay relevant and keep pace in such situation. Moreover new tendencies and technologies that appeared recently the entrepreneur pay more attention to client orientation of their services. For example would you really buy new iPhone or MacBook if you had to lose half an hour of your expensive time while searching on their tangled website? I bet that you wont. Thats why Apple services is extremely client oriented and even intuitive. As you may notice from your personal experience this approach works for both small firms and international enterprises. Isnt it sweet when you come to a coffee shop next to your door and the barista knows which syrup you like the most in your latte? It is easy to focus business philosophy on the clients needs when online shopping is not an option for your business. But now the status quo has changed.

So what is the most challenging point of eCommerce client orientation? To fit demands of the client you definitely should think of device diversity that is in every-day use. Think of it: even if your website is profitable, at some point your user will stand up from his PC and move along with his smartphone or tablet in hand thats where all the troubles start for you. The chinese say: A good client doesn’t change shop in three years, a good shop doesn’t change clients in three years. So lets see what is the best option for you to follow. OmniChannel is the key to your clients heart and wallet. One of the ways to explain OmniChannel is: cross channel being done well. But real OmniChannel goes well beyond this definition its not only understanding of customer needs its predicting of what your user has in mind. Allow customers to own their data and experience, then give them the ability to use it to guide creation and context of every future experience and youll reap the harvest of your efforts.

How Square Peg Web makes E-Commerce work for you.

Building an E-Commerce site and the things you need to bear in mind when doing so. How often have you had a wish list about random things that you wanted to happen and there must have been more than a dozen times when you would have thought “I wish I was able to do this on my website or that”? Times have changed and your thoughts need not be locked up in your head and be erased over time rather we like “Square Peg Web” help you realize your thoughts and dreams into actions and the outcome is a perfect website that draws in the required traffic so you can go laughing all the way to the bank.

A few things to bear in mind when starting out on an E-Commerce site: Do you have good suppliers who would be able to offer you products? This may seem as a very simple question but it could get complex if you do not have someone reliable to offer you stuff in a short span of time. Your pricing is another factor that decides the business, e-commerce has made it possible and much easier for customers to compare prices at a blink of an eye hence your price should be competitive and very transparent to the customer. Customers are the back bone of any e-commerce site and customer relations play a huge role in getting you the clientele. Whether it is E-Mails, FAQs, Forums or Live Chat rooms: integrating all of these into your site would help you wade through competition much better. The back end can also be the heart of your business: the fulfillments, returns, customer service all take place here and if things go awry in this department it could mar the relationship with a customer forever. The other things that can be included in your e-commerce site are options to send gifts, programs for affiliates and distributors, special discount offers, buyer repeat programs and seasonal or periodic sales depending on what will grab the market at a particular time.

E-Commerce: Easy or Hard? In everything that we do there is bound to be a positive and negative aspect to it, the same applies to the easy and hard part of a business and can e-commerce be far behind? E-Commerce is all about getting your business in the right track online and getting you the targeted audience. Some of the things that could be a tad difficult when considering E-Commerce are the amount of traffic that comes to your website, making traffic come to your website for a second time, going along and overcoming competition or rather differentiating yourself from the crowd, making people purchase things from your website, we all understand that we can steer the traffic to our website but getting people to actually purchasing from them is the other side of the story.
The last would be to integrate your existing web site to an e-commerce website. There are many websites that have sprung up and getting the right amount of people could be the biggest hassle of e-commerce however; the positive side to e-commerce for small businesses and individuals are creation of a website, taking orders and accepting payments.

If you have read this far, read further for we have great news for you. E-commerce and its aspects were discussed for you to have know-how as to how things happen and not to scare you off. Square Peg Web can put all your fears to rest and we at Square Peg Web assure you that you can sit back and enjoy the profits that come your way once you have used our services. Square Peg Web does not promise you the stars but we show you how you can get there without much of stress or worry. All the elements of E-Commerce are with Square Peg Web and with professionals who work for you with dedication and efficiency; your site would be ready in no time. Square Peg Web offers you everything that you need to build your site; starting from the basics like web hosting to e-commerce, Square Peg Web guides you to get there. No matter how stiff the competition is Square Peg Web makes sure that your site gets the required traffic and your dreams materialize. It is everyones right to dream and Square Peg Web makes sure your dream turns into reality by making sure Square Peg Web provides you with all that you are looking for.

Your satisfaction is our success and Square Peg Web firmly believes that each customer is a part of us and we take personal interest in building your website the way you want it to be. Once Square Peg Web develops your website and have it online our job just begins right there. Square Peg Web spreads the word of your company by means of Search Engine Optimization and though Square Peg Web does not give you the guarantee that your website would be numero uno (Actually no one can guarantee that) but Square Peg Web assures to get you onto the first page of popular search engines and that in itself would do a great deal of good for your business. Our team of SEO experts at Square Peg Web makes use of proven methods to improve your rankings on search engines which helps in increasing traffic to your site. Square Peg Web takes pride that we are not like other companies who make use of the cookie cutting methods of pricing rather we tailor our services to suit your requirements as each individual is different from another. The same goes for business no two businesses can be the same.

To sum things up Square Peg Web provides you with everything that you need to make your business grow. Whether it is just minimal SEO work, Pay per Click Management, Local Search Optimization or Social Media Optimization; Square Peg Web has the expertise and know-how to get you the results no matter how tedious they are. Even if you are not sure as to what you want, we can still help you with that as well. Every time you talk with someone from our team from Square Peg Web, you are talking with a person who has vested interest in your business and desires to make your website everything that you want it to be.

SEO secrets for E-commerce Websites

As the industry is changing as rapidly as Google tweaks their algorithm, it is hard to decide what the most important factors are. The On-site and off-site are the two major factors in SEO which is necessary for every type of website. Normally, most of the webmasters starts with the on-site SEO, because your aim is to get your website recognize by Google. If they dont, then how are you ever going to rank for a keyword?

The search engine spiders that crawl your E-commerce website will be looking at several different attributes on every page to determine where it needs to go and how relevant it is to specific searches done at Google search engine.

Another factor worth mentioning is a Keyword. What is a Keyword?

A keyword is basically an elaborate name for what people might search for when trying to find your E-commerce website. I am using a Bodhost.co.uk website as an example. People could search for “Web Hosting”, but they might also search for “Cheap Web Hosting”, “VPS Web Hosting” and “UK Web Hosting Service”. All of these would be keywords, or probably more properly could be said to be key phrases.

However, they are generally all referred to simply as keywords. Note that almost all On-site SEO has to do with is placing high-quality keywords throughout your E-commerce website content where search engine robots, spiders, or software might be able to decide what your website is about. 6 On-Site SEO Factors That Can Influence Your SERP Ranking:

* The Title of the Page * The keywords used in the text on your website * The keywords are used in H1 Tags * Keywords used in your domain name * Keywords used in the URL of a webpage * Meta Keywords

3 Major Off-Site SEO Factors That Can Improve Your Search Engine Ranking:

Backlinks to Your E-commerce Website

This is without a doubt one of the keys to having your website listed in the search engines results page for specific keywords. Google likes to look at what others are saying about your website to determine what it is about. For example, if someone is a huge fan of a UK Web Hosting, and you provide that service, they may link to your website with “UK Web Hosting” as the text that people would click on to get to your website. This text is called anchor text and Google will see that link as a simple “vote” for your website to appear higher than others for that keyword. In short, these are commonly referred to as backlinks.

Quality of the Websites linking to your Website

Those linking to your website should also have some form of importance. For example, there are many websites with loads of outgoing links to many websites. Google does not want to give these websites as much weight in their “vote” in comparison to a link from Bodhosts official website or something along those lines.

The Age of Your E-commerce Website

The reason I listed this as an off-site related issue, because it really doesnt fit in either category. This is a simple issue that the search engines will evaluate. This is not to say that it is the most important factor, but many older websites will naturally rank higher than new websites that have more backlinks.

I am not sure why this occurs, but many would say that it does. As compare to Google, Yahoo definitely puts more weight on this.