E-Commerce

How Corporate Web Hosting Is Beneficial For Business

Comments Disabled

Corporate web hosting provide efficient shared web services for companies or individuals who require advanced features together with a lot of resources to run the high traffic website. These online services easily pull up the business website of the companies over the web and helps in exchanging the resources. For the corporate hosting, the companies give a detailed look to the software required for the maintenance of the site. Moreover an eye upon the security and updates must also be needed. All this exercise is done to make sure that the corporate content kept safe, from hackers or viruses or unwanted spam. The company puts the business website on the web server that ultimately places it on the internet. An individual website address or web-url is given to the corporations so that they get the complete web attendance. These web hosting services are provided by major companies around the globe and charge the corporations on the pay per click basis.

Corporate web hosting is done mainly to cut down the costs and for the companies the better option would be to proceed with shared hosting which also lowers the prices and still provides the desirable result. Sharing web host not-only means that the space will be distributed on the server but they can even use their own web address, which may not be available during shared services.

The hosting companies also offer corporate email hosting that includes checking of email with three different spam and virus detectors, thus keeping the corporate systems safe. The mailboxes provided have 10 Giga-byte memory, so there is no need to delete the mails. The services are ad free and they guarantee the privacy of the inbox. Mail-box are hosted in such a way that they do not choke photos or videos. Daily backup of the mails is also taken. Therefore the corporate email solution is very much required to manage the heavy inflow of emails.
Some points must be taken care of while going for shared web hosting service provider:

The price of the hosting should be reasonable.

The disk space i.e. physical storage space provided to secure all the web site files should be proper.

Bandwidth and data transfer rate should be appropriate.

Companies should provide proper customer support and should keep a complete backup of the corporate data.

The file transfer protocol i.e. uploading and downloading files to and from the server should be provided. Proper operating systems should also be provided.

E-Commerce

E-commerce Solutions Accommodating Specific Needs

Comments Disabled

A complete, front-to-back e-commerce solution or the tools necessary to successfully complete an online purchase and is a part of the free or paid shopping cart package offered online. An E-commerce solution caters to your specific needs with the right solution that can serve fruitful. There are a variety of e-commerce solution tools to accommodate your specific need, complete web store hosting and maintenance, pulling pricing, tax, shipping, stock, and order total web and email order processing, electronic software delivery (ESD) that supports real-time credit card processing, web customer service response, specialized IT team for your technical support and integrated fulfillment solutions. An entire storefront can now be created simply by adding a “Buy now” button to the site. Customers can place an order on our secure system and get instant verification of product availability, pricing, tax calculation, shipping cost, total order cost and order confirmation.

The extensible e-commerce solution in most of the e-commerce websites is powered by industry leading technology with enterprise web store solutions that are easy to deploy and maintain to integrate with critical business operations with advanced discounting and promotional strategies implemented to the optimum level with a Microsoft SQL Server database or Oracle 10i Server that offers stability and scalability across web servers to quickly deploy sophisticated e-commerce solutions that integrate with critical business systems for streamlined sales and fulfillment processes, to provide with a rich shopper experience, enterprise modules, design, custom development, and training services to ensure rapid deployment of productive skills.

E-commerce websites have their very own customer service representatives who are very courteous, professional, and well trained to offer all required assistance 24/7 relevant to the e-commerce solutions provided. Representatives have up-to-the-minute information at their fingertips using integrated ordering system to offer accurate and expedient service. Within seconds they can assist your customers’ needs, from taking an order, answering product and billing questions to tracking an order and providing an RMA. These quick, efficient and cost-effective services have resulted in very high customer satisfaction for both our clients and their customers. E-commerce solutions are easy to implement and used successfully via the call center phone system that incorporates efficient skill based and result oriented routing for the calls to get automatically distributed to the most qualified and trained representatives for efficient, high quality service. The representatives take care of the phone orders, pre-sales questions, inside sales, upgrade order processing, technical support, back office accounting, data entry, online chat / live Chat, Email and fax correspondence, direct mail processing, shipment tracking, credit card processing and literature requests.

Visit the most acclaimed of them all with the added advantage of integrating free or paid shopping cart with advanced e-commerce solutions coming to you with flawless payment processing.

E-Commerce

Ways that Website Analytics Can Save Your Online Business

Comments Disabled

Website analytics is probably the last thing an online business owner wants to worry about. With 15 things to do every day before 10 am and another 50 to do before you can call it a day, sitting down in front of a bunch of web traffic stats seems like a waste of time. While I agree with the sentiment, it’s completely wrong. In fact, website analytics should be the first and last thing you review every day and I’ll give you three reasons why:

1. Web Analytics Help You Detect Fraud and Incompetence

Have you hired an SEO expert? PPC marketer? Social media guru? If you have people on staff or retain contractors to help you with your site, website analytics are your best friend.

Forget about the reports these experts create because all stats and data can be manipulated or ommitted. What you need is raw, reliable data to calculate the ROI of the services you are paying for.

Specifically, programs like Google Analytics can help you quickly isolate specific traffic streams and provide a host of useful data to calculate ROI, including:

Conversion Rate of Specific Traffic Channels
Conversion Rate for Specific Targeted Keywords
Average Time on Site for Specific Traffic Streams
Bounce Rate for Specific Traffic Streams

Of course, the conversion rate data for specific traffic streams (or Internet marketing experts) will help you calculate the ROI. But the average time on site will also help provide a rough gauge of overall traffic strength. If a specific traffic channel can’t keep visitors on site for more than 2 minutes, the traffic is either weak or you have significant issues on your landing pages.

2. Web Analytics Help Assess Site Health

To put that another way, web analytics essentially help show you where you need to invest your money most to boost online profits. Specifically, website traffic analytics will help you assess:

A. Traffic Strength
B. Sales Funnel Effectiveness
C. Shopping Cart Function and Conversion Rate
D. Website Conversion Rate and Rates for Specific Services/Products

For instance, high bounce rates and low average time on site typically indicate weak traffic or exceptionally poor landing pages. You can confirm which by looking at the data for specific traffic streams to see if there are significant variations in performance. If there are, then the issue is likely a weak traffic stream but if all channels are doing poorly, it’s more likely to be landing page.

The point is, the data tell you what’s wrong with your site so you can best channel your investment dollars to the most critical areas.

3. Web Analytics Eliminates Needless Split Testing

In most cases, optimization of landing pages and product descriptions is completed via split testing. That is, decide what sales tool you want to test (like a headline or CTA) and then create a new one to split test against. If your new sales tool performs better, conversions will increase and your hard work rewarded. However, this is rarely how it works.

You see, the thing people always forget about split testing is it’s sheer expense. To statistically verify even a lead gen site with a non-monetized CTA, you need at least 1,000 visitors or more to each version.

So if you think a landing page or product description might have problems with the headline, value proposition, and credibility tools, that’s at least 3 tests you need to run at 2,000 visitors per test. At even $1 a click, you can see how that would get very expensive, very quickly.

And the worst part: You have no idea if the headline, value prop, or credibility tools are even suppressing conversions. You are just split testing one sales tool versus a new one and hoping for the best, seriously.

But with web analytics, you can pinpoint the issues and eliminate the guesswork saving loads in unnecessary testing costs and content creation.

In conclusion, web analytics really are vital to your online success because they provide you with an accurate assessment of site health and your investments in traffic generating services. If you don’t know the true health of your site, then how can you possibly know what it needs to grow and be more profitable?

E-Commerce

Mobile Commerce Platforms – Facts to Consider

Comments Disabled

With mobile commerce becoming advanced each day, retailers are becoming eager to branch out into the mobile web scenario. To make their products and services more reachable, new mobile commerce platforms need to be developed. There are numerous players in the market who provide platforms like Magneto, ATG, Marketlive, Escalate Retail, and Demandware. Platforms are being offered within the app through the mobile web combining browser detection and CSS, through services that allow mobile app usage, and through partnerships with third parties.

However, there are some factors that need to be kept in mind while retailers are looking to provide this mobile ecommerce solution:
Attention must be paid to the cost. Although the forum is expanding, the ROI will be significantly less due to lack of direct mobile transactions. M-commerce will surely be beneficial to the multichannel customer experience, but there is no parameter against which we can measure the benefits.
The management of the mobile site has to be integrated into the management tools and existing site merchandising. Adequate support must be available for content management, product content, category management, and order management.
Any mobile website needs to be maintained on a regular basis. The inventory, price, and production information must be up-to-date, but it also needs to include brand assets, product data, and assortment taxonomy. A constant synchronization needs to be maintained with the platform provider. Agencies and firms are cashing in on marketplace feeds or retailers affiliate to power the mobile websites but this has a drawback too. The feeds are often a part of the total assortment and may not have catalog management features.
The payment options must be made extremely easy. Users should be able to conduct transactions quickly using secure and PCI compliant webservices. That is why Apple has tasted success with their iPhone or iPod Touches.
The foundation of the operating systems of phones frequently undergoes changes with OS versions, new devices, and ecosystems. The management needs to be done pro-actively and the providers must help their customers to navigate easily.
Order management and customer care needs to be effectively coordinated. If this is not done, then the rate of customer satisfaction will start to drop and they will be roped in by the other players. Ideally, a constant and portable cart should be present that allows customers to shop via mobile and web and to be able to access via the other channel makes the entire procedure simple and easy for them. With the help of a consistent customer authentication capability, the multichannel effect of mobile commerce can be easily measured.

Mobile commerce platforms
have been developed and tested successfully but they still have a long way to go in terms of performance. Industry experts say that the current infrastructure of m-commerce platforms is not suitable to keep up with the demands that are increasing each day. A lot of evaluation and upgrading needs to be done immediately so that the implementation can be done in the proper way.

E-Commerce

A bitter taste in the mouth

Comments Disabled

We’ve had our first ‘negative’ experience since starting www.LensLocker.co.uk. Not one, but two of our orders did not came back! Obviously we have had a few occasions where parcels have turned up late, nonetheless, in such cases a quick call to the customer has confirmed that the lens or camera has been returned and the delay is with the courier.

Not this time around…..despite all of our efforts we have been not able to contact the customer on the phone, email or letter, and we now have recognized that we’re highly unlikely to retrieve our photography gear.

We’ve spent a couple of days feeling hopeful (maybe they will arrive!), frustrated, disappointed, angry and then very angry! I am now feeling resigned that this type of thing happens and hopeful the police, which are now involved, will have the ability to allow us to resolve this case.

As the whole experience leaves very bitter taste the only factor that we’re certain of is the fact that we must learn from this experience. What will we do in order to minimise the danger without deterring customers from using our services? So what can we provide when it comes to delivery and collection which supplies added assurance our equipment is going to be sent back? What further inspections are we able to do ahead of time to flag potential risks? These are things that have now been pushed very rapidly towards the top of my ‘to do’ list!

Despite this slight setback we still love our business and helping our customers. We’re ongoing to further develop the business and we our expanding our selection of equipment and our stock levels. We take great pride within the service we provide and we’re getting receiving great customer feedback. We are starting new and exciting offers, we are keeping our website fresh with new ad banners and pages and we are working with our designers to ensure we are getting the most from our stock and our website.

And also the best little bit of news now….we hit number two for several key phrases around the search engines like Google – pretty good for a company which is not even 6 months old.

1 … 3 4 5 6 7 … 13